Graphic Design, Creative Strategy, Production, Sound Design, Experiential Design, Exhibitions, Print, Product, Information Architecture, UI, UX, Presentations, Persuasions, Late Nights, Early Mornings.

Currently splitting my time as a Senior Designer for Brand & Product at Working Not Working
& Designing with Deluxe Cycles at our studio in San Francisco.

I describe my work as 'Systems Design'. I'm passionate about the interconnectivity of things, I like making big problems feel simple. I am a multitool who at any moment can become a specialist in a certain area.

Contact:
gabriela@notorious.studio
LinkedIn
Working Not Working

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Engagement In The Grid — Working Not Working
A Photo Series + Writing by Geoff Levy
Role: Art Direction

A photo & essay for Working Not Working's Inaugural newsprint. These images explore common themes in identity and self expression as they appear on Instagram. 

Models: Cesar Ernesto & Dominique shaw, Director: Geoff Levy, Art Director: Gabriela Damato, Cinematographer: Chris Tharp, Editor: Andrew Nemirosky, Stylist: Dominick Barcelona, Prop Stylist: Caylah Leas,  Assistant: Joe Perri.

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Deluxe Cycles x Engine 11
Halftone Road + Gravel
Role: Design

A collaboration between Deluxe Cycles and Engine 11. Using our internationally loved halftone pattern. 
Credits: Wilis Johnson at Deluxe Cycles.

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Prolific — Independent
Role: UI Design/UX/Creative Direction

Prolific is a community born out of Coronavirus, meant for the longterm sustainment of unlikely human connections. Prolific is a social network for creators and consultants of all kinds. The difference? It's tran$action free.

Dreamprojects Winning submission as a response to COVID-19, see more

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Electric Studio Rhythm Boxing
Role: Creative Strategy/Program Design/Architectural Consulting

Electric Studio, Manila PH's premier boutique fitness brand launched their first-ever fitness boxing concept in Q1 of 2020. My role entailed interiors consulting and studio design, Talent sourcing + training, brand ethos and direction, marketing+launch strategy, & movement direction for talent on all shoots.

Because of the competitive nature of this industry, you can see more in the NDA section of this site.
Photos: Aya Cabauatan

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Doodle - December 2019
Inspired by late nights & the inescabable urge to celebrate my own creative sensibilities.

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Deluxe Cycles x Engine 11
Nightwave Crit D
Role: Design

A collaboration between Deluxe Cycles and Engine 11. The Nightwave pattern explores the ebb-and-flow of riding a track bike at night. Sold/Raced/Enjoyed internationally.

Geometry: Wilis Johnson
Production: Engine 11

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Top_Companies

The Top 50 Companies where Working Not Working Creatives Want to Work.
Role: Design, Art Direction

This was a preliminary concept for the Annual "Top 50 Companies" Campaign at Working Not Working. I was responsible for the type design, graphic elements, and animation styling.
Animated by Connor Campbell

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Folk City — New York and the Folk Music Revival
Museum of the City of New York
Role: Exhibition Design

May 2016 — A temporary exhibition at the Museum of the City of New York. Pete Seeger to Jimmy Hendrix going electric.

Studio: Pure+Applied
Interior Design Partner: Rit Limphongpand

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Deluxe Cycles 2019 Team Livery
Role: Design

Team Livery, Kit Design + Accessories for our race team.
Photos: John Daniel Reiss